Marketing plans for dental practices
Establishing a well-defined marketing plan can play a key part in getting a new private dental practice off the ground, especially if the plan is clear and incisive.
As in many other fields, there is a growing need in the dental industry today for effective marketing plans that meet the following requirements:
– Targeted communication with both loyal and potential patients.
– Developing skills, knowledge and capabilities in the practice.
Key concepts of a dental marketing plan
1 – Benefits. The focus of a good dental marketing plan must be on the benefits for patients after dental treatment. Directing attention towards this concept is an excellent way of attracting only those patients who are really interested in treatment.
2 – Communication. The message conveyed to patients plays an extremely important part in ensuring that the process is carried out in a suitable, concrete manner. The advertising message must not contain too many technical terms that make it hard to understand. It must be straightforward and personal, making each customer feel that it is addressed solely and exclusively at them.
3 – Using more channels. The channels used in a dental practice’s marketing plan must range from word of mouth and direct contact between dentists and patients to indirect communication through direct advertising and social media.
4 – High-quality services. Dentists must avoid making the mistake of cutting costs to attract more customers. A well-established dental practice with a befitting marketing plan for its professional prestige must boost its growth and experience by enhancing the quality of its services and ensuring that its marketing plan reflects these improvements.
5 – Promoting loyalty. The keystone of a lucrative marketing plan is attracting patients who can become loyal customers by focusing the advertising message on niche treatments, rather than more common ones such as debridement or emergency procedures.
Despite what people may think, most of a dental practice’s turnover does not come from routine appointments but from procedures that are highly specialized and seem to be requested less frequently.
6 – Innovation. Finally, it is important to remember that innovating treatments and constant overhauls of the facilities give a dental practice prestige and authoritativeness that tend to make it stand out in the dental market.